About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

We’re looking for a strategist who lives and breathes social media. You’ll drive the strategy, planning, and execution of video and content distribution across social platforms. This role is ideal for someone with a deep understanding of short-form video, social algorithms, and content performance analytics. You’ll collaborate closely with our creative team to make sure every piece of content finds the right audience, in the right format, at the right time.

What you’ll do:

• Develop and execute platform-specific strategies for TikTok, YouTube, LinkedIn, Instagram, and emerging channels

• Optimize publishing cadence, captions, thumbnails, and CTAs to maximize reach and engagement

• Partner with editors and creators to ensure content is platform-native and audience-ready

• Monitor social trends and translate them into actionable briefs for the creative team

• Track and report on performance metrics (reach, engagement, conversion) and use insights to refine strategy

• Manage content calendars and ensure consistent, timely distribution of assets

• Experiment with new tools, formats, and distribution hacks to keep us ahead of the curve

What we’re looking for:

• 3 – 5 years of experience in social content strategy, digital marketing, or community growth (ideally with video-first brands)

• Proven success in growing social audiences and driving measurable engagement through short-form video

• Strong knowledge of social algorithms, SEO for video, and platform best practices

• Excellent communication skills — able to work cross-functionally with creatives and marketing stakeholders

• Analytical mindset with comfort in using data to inform decisions

• Proactive, trend-savvy, and excited to experiment with new formats and tools

Recommended Tools:

• Publishing & Analytics: Sprout Social, Hootsuite, Later, Buffer

• Platform Tools: TikTok Creative Center, YouTube Studio, LinkedIn Campaign Manager

• SEO/Analytics: Google Analytics, TubeBuddy, VidIQ, SEMrush (for video SEO)

• AI Trendspotting: Exploding Topics, Trendpop, TikTok “For You” scrapers

• Design: Canva or Figma (for thumbnails & social assets)

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.